.about
Hi! I'm Iana, a product designer blending research, creativity, and collaboration to craft intuitive, user-centered designs, ensuring products are not just functional but truly delightful.
Expertise in
Product Design
UX/UI Design
Product Management
Design Management
Designing product experiences that stay clear as complexity grows.
.tools
Over time, I've built a toolkit that helps streamline my creative process and deliver impactful design solutions. I'm always curious about new methodologies and ways of working that can elevate my skills and expand my perspective.
.skillset
A broad range of skills helps me navigate every stage of the product design process. Here are the areas where I bring the most value.
.recent projects
Mobile Application
Motorista Seguro
Motorista Seguro is a safety app designed for ride-hailing and delivery drivers, providing emergency alerts, location tracking, and quick access to support during emergencies.
SEE MORE
SaaS Platform
GovChat
GovChat is a GovTech SaaS platform that enables governments to communicate, engage, and provide digital services to citizens through channels such as WhatsApp, SMS, and Email.
SEE MORE
Situational Awareness
Maestro
Maestro is a geospatial situational awareness platform for public security command centers, turning real-time data from the field into a single, clear operational picture of the surroundings.
SEE MORE
.experience
Led the product design practice at Vopi Tech, shaping design strategy and guiding a cross-functional team toward cohesive, scalable product experiences built on solid research.
Designed end-to-end product flows and interfaces, collaborating with engineering and product teams. Focused on research-driven decisions and iterative prototyping to deliver intuitive experiences.
UX/UI Designer, ETIPIDesigned interfaces and user flows for public-sector digital products, working within accessibility and governmental branding constraints while driving usability improvements across platforms.
Software Developer, TecnotelDeveloped and maintained internal software systems, contributing to scalable architecture and collaborating with cross-functional teams to deliver reliable technical solutions.
Software Developer, NèscaraBuilt and iterated on client-facing features, participating in the full software development lifecycle from planning through deployment, with emphasis on code quality and collaboration.
Social Media Analyst, TELUSAssessing diverse media content, evaluating search outcomes, and conducting research to assess query accuracy and intent.
Social Media Evaluator, LionbridgeEvaluate and provide feedback on various social media platforms, contributing to the enhancement of user experiences and the effectiveness of the client's online presence.