.gov.chat
CONVERSATIONAL GOVMULTICHANNEL

One conversation with government — on every channel the citizen already uses.

GovChat is Vopi's conversational government platform. It brings citizen service, dispatch and official communication into one place — across WhatsApp, web, email, SMS, Telegram and voice — so a conversation never loses its identity or its history when it changes channel.

GovChat unified inbox
ROLEProduct Designer
TIMELINEOngoing
TEAMVopi Tech
PLATFORMWeb · Multichannel
.overview
The problem

Citizens reach government through the channels they already live in — WhatsApp, a web chat, an email, a phone call. But behind the counter, each channel is a different tool, a different queue, a different history. The citizen repeats themselves; the agent loses context; the institution loses the thread.

How might we let any public agency serve citizens on the channel they already use — without switching tools, splitting teams, or losing a single message of history?

The solution

GovChat unifies every channel into one conversational workspace. WhatsApp, web, email, SMS, Telegram and voice land in the same inbox — with the same identity and the same history — routed to the right team, assisted by AI, and audited end to end.

The citizen shouldn't have to learn government. Government should meet the citizen where they already are.

.research

Before designing a single screen, I mapped how public agencies actually serve citizens today — and exactly where the experience breaks.

How I approached it
01

Stakeholder interviews

Agents, supervisors and managers across public safety, city hall and health.

02

Agent shadowing

Watching real shifts — how many tools, tabs and copy-pastes it takes to answer one citizen.

03

Channel audit

Mapping every channel a citizen uses, and where hand-offs quietly drop context.

04

Platform benchmark

Studying CX and conversational platforms to find the government-shaped gap.

What I heard

Citizens live on WhatsApp.

Government lives on portals and forms. The distance between the two is where service is lost.

Context dies at every hand-off.

Between channels, between agents, between shifts — the citizen pays for it by repeating themselves.

Compliance can't be bolted on.

In public service, LGPD and end-to-end auditability shape the product from the first screen.

.competitor analysis

Plenty of tools do conversational customer service. Almost none are built for the realities of public service. Mapping the field revealed a clear, open space.

MULTICHANNEL · HUMAN · AI
BOT-ONLY / SINGLE-CHANNEL
GENERIC CX
GOVERNMENT-NATIVE
Intercom
Salesforce
Zendesk
Twilio
Take Blip
Zenvia
GovChat

The open space

Global CX suites are powerful but generic; Brazilian conversational tools are close but stop at marketing and support. None combine full multichannel + human + AI with what public service actually requires: official channels, dispatch, LGPD auditability and a citizen-first experience. That intersection is where GovChat lives.

.channels

Citizens don't think in channels — they just send a message. GovChat meets them on whichever one they pick, and folds it into a single, continuous conversation.

WhatsApp

WhatsApp

The channel most citizens already use every day.

Web widget

Web widget

Embedded on any government site or portal.

Email

Email

Formal, on the record, threaded to the same case.

SMS

SMS

Reaches every phone, even without data.

Telegram

Telegram

For groups, broadcasts and power users.

Voice call

Voice call

Calls placed, received, transcribed and logged.

One identity. One history. Every channel.

When a citizen moves from WhatsApp to a call to the web widget, the conversation doesn't restart — it continues. Same person, same thread, same context, for both sides.

.who it's for

Built for any public institution that answers a citizen — from a police operations room to a city's ombudsman to a health secretariat.

Public Safety & Police

Atendimento e despacho num só lugar. Panic reports, incident triage and coordination with field units — on the citizen's channel, wired into operations.

City Halls

One front door for the whole city. Ouvidoria, citizen service, protocols and reminders — routed to the right secretariat, automatically.

Vertical Secretariats

Finance, Health, Education and beyond. Exam results, appointments, summons and deadlines — sent proactively with approved templates.

In short: any public agency that serves citizens by message — prefeituras, secretarias, autarquias, polícias, defensorias.

.information architecture

GovChat is organized around two layers of navigation: a persistent side rail for where you work, and a contextual top bar for what you can do right there.

Side navigation

Where you work

Top navigation

What you can do here

AllUrgent⌕  ⇅  ⚙
SearchFilterSort New conversationTabs: All / Urgent Session timerNotifications
Sitemap

The full product, from a single Home into two navigation layers and eight top-level areas.

Page
Section
Subsection
Home
Conversations
  • All
  • Mentions
  • Unread
  • Inboxes
  • Labels
  • Teams
Calls
  • All
  • Received
  • Missed
  • Outgoing
  • Inboxes
Contacts
  • All
  • Audiences
  • Labels
Reports
  • Overview
  • Conversations
  • Satisfaction (CSAT)
  • Agents
  • Teams
  • Labels
  • Inboxes
  • WhatsApp costs
  • Agent admin
Notifications
  • All campaigns
  • Direct messages
  • Templates
  • Add template
  • Template list
What's new · Management
  • What's new
  • Management
Settings
Account & preferences
  • Profile
  • Notifications
  • Shortcuts
Platform
  • General settings
  • Attributes
  • What's new
Channels & service
  • Agents
  • Teams
  • Inboxes
  • Labels
Automation & integrations
  • Automation
  • Macros
  • Internal apps
  • My webhooks
Top Navigation
Elements
  • Institution logo
  • Page title
  • Back button
  • Session timer
  • Notifications
Actions
  • Search
  • Filter
  • Sort
  • Tabs: All / Urgent
New conversation
  • New conversation modal
  • Message modal
  • Conversation list
.capabilities

Five capabilities carry a citizen from first message to resolved case — automated where it should be, human where it matters.

Capability 1

Multichannel in one panel

Every channel — WhatsApp, web widget, email, SMS, Telegram — in a single screen. The conversation keeps its identity and history when it moves between them.

  • One inbox for every channel
  • Identity & history persist across channels
  • Nothing lost in the switch
Capability 2

Queues, teams & routing

Automatic distribution by team, hour and department. Hand-off between agents carries the full context, so no citizen starts from zero.

  • Auto-routing by team, hour & department
  • Context-preserving hand-off
  • Priority & urgency triage built in
Capability 3

Customizable bots & GovAgentes

Automated flows handle FAQs, triage and qualification. Switch on GovAgentes and a rigid flow becomes an intelligent conversational agent.

  • Flows per inbox: FAQ, triage, qualification
  • GovAgentes: an AI agent, not a rigid tree
  • Transparent bot → human hand-off
Capability 4

Approved templates

A library of Meta pre-approved WhatsApp templates — convocação, lembrete, resultado de exame, protocolo — ready to personalize and send at scale.

  • Meta-approved WhatsApp templates
  • Government categories out of the box
  • Personalized & sent as campaigns
Capability 5

Metrics & audit

Response time, CSAT and volume by channel, agent and team — live. And every interaction audited end to end, for LGPD compliance.

  • Response time, CSAT & volume, live
  • Breakdown by channel, agent & team
  • Full interaction audit for LGPD

Let's design services citizens actually want to use.

Let's talk
©2026 Iana Fonteneles – All Rights Reserved Available for freelance work